Every business needs funding to grow. This is where fund raising plays a vital role. When companies want to expand or take on bigger projects, having funds is essential. But the process can be complex.
Antonio Forenza lost 40 pounds via an Apple Watch and decided not to stop there, instead his mind wandered in search of new possibilities.
As he worked as the head of R&D at Rakuten Symphony, Antonio found out it was easier to get rid of extra pounds of flesh than to rid oneself of chronic stress.
That’s how the idea of AWEAR; a neurotechnology startup was conceived.
Forenza developed a wearable device likened to a "Fitbit for your brain" that uses EEG technology and AI to monitor brain activity and combat chronic stress.
He created the device to provide real-time insights into emotional well-being, filling a gap in consumer health wearables.
The AWEAR wearable employs electroencephalogram (EEG) sensors to detect electrical brain activity, combined with AI for emotion-aware tracking and personalized stress reduction recommendations.
Unlike fitness trackers focused on steps or calories, it targets mental load by quantifying stress levels, helping users like Forenza "lose 40 pounds of stress."
Lee, A. (2025). Revolutionary Brain-Tracking Wearable by Awear Aims to Combat Chronic Stress. [online] Revolutionary Brain-Tracking Wearable by Awear Aims to Combat Chronic Stress | BEAMSTART. Available at: https://beamstart.com/news/this-startup-built-a-fitbit-17649689717657 [Accessed 8 Dec. 2025].
Temkin, M. (2025). This startup built a Fitbit for your brain to combat chronic stress | TechCrunch. [online] TechCrunch. Available at: https://techcrunch.com/2025/12/05/this-startup-built-a-fitbit-for-your-brain-to-combat-chronic-stress/ [Accessed 8 Dec. 2025].
The Pitch. (2025). Antonio Forenza. [online] Available at: https://www.thepitch.show/guests/antonio-forenza/ [Accessed 8 Dec. 2025].
Every business needs funding to grow. This is where fund raising plays a vital role. When companies want to expand or take on bigger projects, having funds is essential. But the process can be complex.
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